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Penn State Extension is implementing a comprehensive, innovative new strategy – called Atlas- to modernize our business model in this new age of digital information and changing customer expectations. Atlas integrates business best practices and modern technologies to enhance and maximize customer interactions, satisfaction and stakeholder relationships. We are seamlessly integrating our comprehensive portfolio of educational products, e-commerce and marketing, registration tools, and customer relationship management into the daily workflow providing our customers easy access to Extension programs and information and our leadership real time data to drive decision-making within the organization. Our peers have defined Atlas as “setting the model that will save Extension in all 50 states!” We will discuss the strategy and goals, process, and platforms as well as lessons learned and will demo the prototype of the new website due to launch in July 2016.
