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Welcome to San Antonio for the 2016 National eXtension Conference.
We’re happy to have both... participants in the Professional Development track and participants in the i-Three Issue Corps track!

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Thursday, March 24 • 11:00am - 12:00pm
When Birds Made Us Batty: A case study in managing tough issues across multiple audiences

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After all state poultry shows and exhibitions were cancelled by the Michigan Department of Agriculture and Rural Development, Michigan State University Extension communicators and educators worked with industry and regulatory partners to develop a comprehensive plan to address the ban’s implications on 4-H while maintaining consumer confidence in poultry products.

Join us as we share our experiences--what we did right, and what we wish we could do over again to manage the issue before it became a crisis. We’ll walk through the key partners involved in planning and disseminating a strategic plan that put 4-H’ers on the front lines of keeping this devastating disease out of Michigan. Learn how we got the word out to youth and adult audiences, via more than 30 media outlets,  20,000 social media views and 14,500 website visits, created viable alternatives to live poultry shows and increased participation in county fair poultry events.

Learn how the team evaluated the situation from the public perception, and the tools they used--FAQ’s for the general public, talking points for staff to use with 4-H families, and a poster for the general public -- to ensure there was no panic when people saw empty poultry barns at fairs.

avatar for Katie Ockert

Katie Ockert

4-H Animal Science Educator, Michigan 4-H Youth Develo
My name is Katie Ockert and I have been with Michigan State University Extension for 10 years. I spent 5 years as a county educator and the remaining 5 as the statewide 4-H Animal Science Educator. In my role, I am responsible for the goat, rabbit/cavy, poultry, and companion animal projects. I also serve on our statewide work teams in science literacy and life skill development. In addition to specific 4-H project responsibilities, I am... Read More →
avatar for Mindy Maxwell Tape

Mindy Maxwell Tape

Communications Manager, Michigan State University Extension

Thursday March 24, 2016 11:00am - 12:00pm
Live Oak

Attendees (5)