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Welcome to San Antonio for the 2016 National eXtension Conference.
We’re happy to have both... participants in the Professional Development track and participants in the i-Three Issue Corps track!

Sessions that were full during registrations will have limited availability for additional attendees. 

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Thursday, March 24 • 11:00am - 12:00pm
Mission Social Media Strategy: How to create an integrated social media strategy to advance Extension programming

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Crafting a social media strategy is often seen as a function of the marketing and communications department. However, social media can be an integral part of both programming and communications strategies, expanding our ideas of how we create engaging learning opportunities for and between Extension program participants.

During this session, we’ll share examples of how the Military Families Learning Network uses a theory of change to align our social media strategies with our mission through three new strategic programming priorities: being issue-driven, learner-centered, and a collaborative network.

Participants will walk away with the understanding of a model and framework for how social media strategies and tactics can be created, executed, measured, and evaluated in concert with a program and communications goals. They will see how creating a conceptual map, like a ladder of engagement, can help program teams guide and evaluate content and community engagement plans across a multi-platform, social and digital environment. Last but not least, participants should leave with the insight that social media is more than a bolt-on communications tactic, and a theory of change can help to operationalize and align social media strategies and tactics across multiple program teams to advance an Extension program's mission.


Speakers
avatar for Karen Jeannette

Karen Jeannette

Military Families Learning Network
avatar for Brigitte Scott

Brigitte Scott

Military Families Learning Network, Virginia Tech
Virginia Tech


Thursday March 24, 2016 11:00am - 12:00pm
Rio Grande Center

Attendees (21)