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Welcome to San Antonio for the 2016 National eXtension Conference.
We’re happy to have both... participants in the Professional Development track and participants in the i-Three Issue Corps track!

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Wednesday, March 23 • 3:15pm - 4:15pm
Measuring Impact: Methods and Metrics for Face-to-Face and Social Media Outreach

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Extension educators are required to collect program evaluation data and write impact reports for funders, administrators, and stakeholders. Measuring the impact of our work is a necessity, not an option. Often, evaluation is viewed as a “chore” to complete after a program is delivered. Rather, assessments should be developed as a precursor to content development. To “begin with the end in mind,” outcomes should be embedded into program learning objectives that are based on learner needs. This workshop will discuss the importance of developing strong evaluation protocols for face-to-face classes and social media outreach while a program is being developed. Successful Extension personal finance programs will be used as examples. Topics covered will include logic models, data collection methods, types of evaluation survey questions, retrospective (post-then-pre evaluations), Likert type scales, the Critical Incident Technique (CIT), public value statements, social media evaluation methods, impact statements, and online program evaluation resources. This workshop will be a PowerPoint presentation interspersed with several hands-on learning activities and large group debriefing discussions. Participants will be actively involved so they can “learn by doing.” Planned activities include writing logic model program outcomes, writing CIT questions, writing a public value statement, and checking personal Twitter influence metrics.


Barbara O'Neill

Rutgers Cooperative Extension

Wednesday March 23, 2016 3:15pm - 4:15pm
Rio Grande Center

Attendees (30)